There is growing understanding – especially by business leaders and investors that it is not enough for companies to concern themselves only with short-term profits because natural disasters, social or economic disparity can damage long-term prosperity. The businesses that understand this challenge and take action will be a step ahead.
Business growth in general is tied to the achievement of the SDGs at a macro level; however, to take action at a local level, companies should identify how they can contribute to meeting the goals in a way that drives financial performance in the markets they operate in. The SDGs will likely have an important impact on the purpose of many companies globally. Contributing to the SDGs is a way to create shared value for all stakeholders and therefore businesses will be a strong driving force to stakeholders around a common shared outcome. When companies focus on a purpose that is rooted in creating value for others, improving the world we live in and inspiring the organization at all levels, they may increase their ability to drive profits and create sustainable value. The SDGs can focus a company’s purpose on engage and motivate employees, open up new markets and opportunities, and may future-proof the company against a wide range of risks.
For purpose to be activated, to resonate and ultimately to reach its potential, purpose should have business relevance, be implementable and have a transformational impact. The SDGs can help a company define its aspirational purpose in a way that is relevant and inspiring to stakeholders, allow purpose to become the foundation for its strategy, and ignite long-lasting positive change that may increase shareholder value over the long term. It is clear that the SDGs not only identify where we have to be in 2030 to create a sustainable world, they also outline new markets and opportunities for companies all over the world. To succeed, we must turn the global goals into local business. As a social enterprise we are trying to tackle all three layers of global sustainable development goals (Biosphere, Society & Economy). Since we live in an interconnected world and future consumers will not happy with business that care only about the economic layer we must specially consider about the other layers. We have to cause no harm to environment and give positive impact on the society.
Goal 10 – Reduce Inequalities
People with disabilities face inequalities in many ways and many times in their lives. This prevents them from receiving equal access to education, employment, healthcare, and more. According to the World Health Organization, 20% of the world’s poorest people are living with some kind of disability and 80% of people who live with a disability are in developing countries. This statistical data proves that people with disabilities do not have enough opportunities to earn as they are facing inequality.
Target 10.3 of goal 10: Ensure Equal Opportunities & End Discrimination. Disabled people do not have enough opportunities to show their talents and also they do not have enough opportunities in the labour market. In our project we are giving opportunities for disabled people to participate in our business as artists and this generate income for them. Also we ensure them equal opportunities to showcase their talents. We use every type of artworks and we do not consider the quality of the drawing and try to use each and every drawing we receive from our differently abled artists.
Goal 4 – Quality Education
Target 4.4 of Goal 4 in global sustainable goals: Increase the Number of people With Relevant Skills for Financial success. We ensure the opportunities for disabled people to identify and use their skills. We are training them to become financially success entrepreneurs or to get employment opportunities. Our vocational training and workshops help them to overcome their obstacles to become entrepreneurs or generate income for them. Our project will increase the number of disabled people for financial success.
According to International labour organization, 785 million of the 1 billion persons with disabilities across the world are of working age and their majority is denied access to training and work. Therefore exclusion of persons with disabilities from the labour market results in an economic loss of 3–7% of the GDP and it means a significant waste of opportunities for individuals, families and society. Since sometimes disabled people do not have strong educational background it becomes a barrier to enter the labour market. In that case vocational training can be a valuable option which open doors to the labour market for disabled people. Our project gives opportunity to disabled people to showcase their talents and also we help them to develop their creativity. Our training programs and workshops give them a better training to increase their abilities.
To realize the ambitions embodied in the SDGs, it will be essential to manage ecosystems to protect nature and the sustainable supply and equitable access to the services nature provide. We do care about zero foot print and we are trying to be 100% Eco-friendly. Therefore we use organic cotton for our garments which do not harm any element of environment and also do not cause for health issues. Not only our garments but also our method of printing artworks is Eco-friendly. We use hand printing methods which do not harm the fresh air or do not emit harmful chemicals to the environment. Therefore we do not harm any living being, and we ensure good health and well-being of the human. Also our activities do not cause for climate changes.